BRIEF
To design an NFL team for the city Austin, Texas. Including a brand world to show how the branding would work throughout. Demographic is Austin residents and international NFL fans. Research and understand what connects the city/state together. How you can draw in international fans?
Deliverables
-Logo and Wordmark
-Advertising
-Touchpoints - Tickets, Kit.
STRATEGY
NFL becoming an increasingly popular each year with international fans, I decided to create an NFL team for the city of Austin in Texas, U.S.A. Armadillos being a well-known animal in Austin that the residents can connect to and also something recognisable as Texan for the international fans. Adding the cowboy hat for more of a human like and Texan feature the fans can really connect towards.
Researching and experimenting into what was best fit for the locals of Austin and how to connect to international fans.
Keeping orange throughout the brand world to help build on the identity.
The website being the main touch point, I made sure to create something that tailored to international viewers as well as U.S viewers.
Partnering with a local Austin brewery to produce a community collaboration.
