BRIEF
Create a collaboration between two unlikely brands, services, products, or apps to create something new that will excite new audiences.
Design a hot sauce bottle for Coca Cola and Hot Ones. Consider bottle shapes. What food is best paired with the sauces, for tailored advertising. Packaging needs to be recognisable on the show Hot Ones.
Deliverables
-Hot Sauce labels
-Advertising
STRATEGY
Smoky Cola being a real hot sauce recipe. I decided to bring it to the shelves by collaborating Coca-Cola and Hot Ones.
Keeping both of the brands authenticity with having a clear hierarchy of the two brands, resulted in a Coca-Cola red labelling and a reposition of the Hot Ones logo to make it more of a Coca-Cola product to achieve more of a brand recognition on the shelves, driving more traffic and interest.
Creating two labels to experiment with the yellow that Hot Ones like to have on their bottles, instead of the substitute of red for Coca-Cola.
Current hot ones bottles
Sean Evans, the man in the photos is the host of Hot Ones and is widely known as a great interviewer. Using him for imagery to help show how the bottle would be used and seen in person.
On the show, there are seasons, giving the chance for other hot sauces to enter the show to give the celebrities a hard time and for fans of the how to purchase themselves. Completing a billboard showing the new line up for the season including the Coca Cola one still holding identity nicely.
