Project Summary
Hot Ones is a world wide popular show which is featured on First We Feast's YouTube channel. It is a show where celebrities are interviewed throughout the interview they need to eat a wing, cooked in hot sauce, and the wings get progressively spicier each time.
Smoky cola being a home made hot sauce recipe, which includes Coca Cola, I had to collaborate the two with a label design and a campaign.
My goals were to create a label for the bottle and a campaign which gets people involved. The label goal was to incorporated both brands identities without one having an advantage over the other. Using the Hot Ones label layout, however the placement of the Coca Cola logo being at the top for brand recognition for then the customers eyes to then be drawn to the hot ones logo.
The campaign was to design a food van that could travel and share this hot sauce with everyone. The van being the Coca Cola red with the bottle on the top, a menu with just wings and Coca Cola it would be a successful pop up to help promote the sauce.
To help with advertising, Sean Evans, the man in the photos is the host of Hot Ones and is widely known as a great interviewer. Using him for imagery to help show how the bottle would be used and seen in person.
Billboards would be promoting the show, and its line up of hot sauces to come in the next season of interviews. Giving people the chance to see it along with the other ones that will be in the show.
Current hot ones bottles