Project Summary
Giannis Antetokounmpo has been competing for being the best basketball player in the NBA for a while now. And one thing people love about him, is his humour. He was born and raised in Greece, until he was 18 and Milwaukee Bucks NBA team drafted him in 2011.
He has always been known as 'the Greek Freak', since his rookie season in 2013. And has been a stable for branding himself and advertising when collaborating with other brands. One thing he loves is ketchup, and he loves it with nuggets and hotdogs. Deciding to parter this love for the sauce and his nickname, creating Freak Sauce, collaborated with Heinz.
My goal was to create packaging that was a representation of Giannis and that one people could recognise. Using the deep green from Milwaukee and the basketball texture as the background to enhance that immersion, and the name FREAK SAUCE, as the name pairing that with having it coloured green, which Hienz have previously done in the past.
Label development, ending with the textured green basketball in the Bucks green, the team colour.