Project Summary
My first live brief while at university. INEOS ACTIVE is a tech wear concept created by INEOS, where we were given free rein as designers to interpretate this concept.
My initial goal was to campaign through the route of professional sports. As INEOS sponsors and as ownerships of multiple high level sports, and having INEOS being the official producer of the sports teams gear, football and rugby shirts, Mercedes AMG F1 race gear. Then being able to help improve their performance as atheltes.
Deliverables for touchpoints were, social media posts, an app and website. The app was designed to track your fitness through the garments.
Studying the values of INEOS and expanding on what they mean to the campaign, allowing me a broad access and a boost in how I will have the garments represent.
I went for the title 'Wear what our athletes wear', as the main message for our campaign, as sport fans do purchase a lot of merchandise and garments that the athletes do really use and wear, feeling that little more connected to our teams and sports stars.
