STRATEGY
Hiking and trekking becoming more popular within Gen Z. To design a magazine that sells an aesthetic and a lifestyle, with the assist of Gorpcore and celebrity endorsement setting itself aside from others on the market.
Taking the time to individually cherry pick stamps from my collection and scan them in to be able to have complete control to it and to also display the variety of countries trekking has to offer.
Visual info-graphics that are easy on the eye informative and an easy read.
The marketing strategy is to promote the magazine using celebrities and in outdoor shops, Go Outdoors was my chosen store.
Development of the logo went through many variations trying to stay young and trendy with a 90's/early 2000 fashion style logo, with the playful attempt of, trekka, misspelling the word however the full word felt better as it filled the cover nicely, slanted for forward movement and lowercase to pair with the calmness, welcoming and non intimidating act of trekking.
