Project Summary
Hiking and trekking becoming more popular within younger people. I set out to design a magazine designed to attract more people to pick up physical issues and to take it with them trekking as a trendy, modern and minimalistic piece that enhances the outdoor lifestyle.
Using my stamp collection to individually cherry pick the stamps for the spread. Scanning them in to have complete control of their positioning. This page is dedicated to visually inspire to show the variety in countries there is for exploration.
The logo design being slanted represents moving forward and the decision of having the letters kerned so close, overlapping, is to group them together as outdoor activities bring unity, partnership and togetherness.
Using techniques with small body size to be less intimidating and to break down the information for a nicer read. Visual maps and info-graphics that are easy on the eye for an informative and easy read.
To help sell this to the target market, promoting a TREKKER scrapbook that can be taken with them on their travels to fill, the logo being the same as the magazine, they can choose an image of them trekking to put on the front, having their own trekker cover.
Scrapbook Front
Scrapbook inside concept
Development of the logo went through many variations trying to stay young and trendy with a 90's/early 2000 fashion style logo, with the playful attempt of, trekka, misspelling the word however the full word felt better as it filled the cover nicely, slanted for forward movement and lowercase to pair with the calmness, welcoming and non intimidating act of trekking.
