thomas bland - Washington Stallions

Project Summary

Washington Commanders being the current team in Washington D.C, is a not so loved rebrand they did in February 2022. I wanted to achieve a brand world that represented the Native Americans rich history and could compete with the rivalries that the team has.

I wanted to design a new team branding that people can relate to - recognise and love all over the U.S and internationally. My research found no other fan-made project had gone the route of the 'war horse' therefore it was the route I thought was best to take.

Tamed horses revolutionised the way of life for the Native Americans as it allowed hunting, travel and war to be more accessible and at a quicker rate and one thing that stood out to me, was the tribal paint.

The three stripes symbolising successful attacks on other tribes, circle around the eye giving the horse strength and the feathers on the mane for that personal touch were 3 key characteristics that made this logo mark unique in the league.

Designing rivalry styled instagram posts to build that relationship with the fans. Collaborations being a large thing with NFL teams and social media it is important to practice with made-up collaborations and sponsors.

Messaging and tone were togetherness. With Native American culture having a tight close connection with your loved ones, introducing that in the tone of voice allows that connection with the fans.