Moonlight Milk is a Chocolate Milk that has a young audience, values a sense of humour, responsive to social and climate issues and appreciates understanding the provenance of ingredients.
The brief was to create a website.
The original idea for Moonlight Milk was to have it branded around cow abduction under the moonlight from UFO, however I ended up going down the cow pattern route due to market research leading me in this direction.
One thing I wanted was a bespoke font, in order to create the headings, being able to join them tight together, matching the logo enhancing the brand image.
