Project Summary
London Knights is a basketball team concept, to be rivals of current professional London basketball team, London Lions. I wanted to achieve a U.S styled sports logo equipped with a word mark that pairs well.
With London being a city with a rich history, I wanted to create a visual that people living in England/London can connect with, by using a very well-known helmet design, used in the medieval years of England's history. This team will be a recognizable branding of the city for international basketball fans and tourists of London can understand.
Implementing chainmail into the Jersey in order to hold that medieval feel to the team.
