Sony introducing the Lele sserafim collaboration in late 2024 early 2025, releasing a WH-1000XM5 smoky pink headphone bundle (labeled HOT bundle) as promotion for their up coming song HOT.
Researching into the bundle and I thought about another headphone design. A design more tailored to the fans of Le Sserafim, with using colours similar to the FEARLESS BLUE (PANTONE 7453C) for the headphones and case as they represent that colour well in their previous imagery, photography and promotions.
The logo on the headphones being as low of an opacity as it is is to not draw too much attention, as the Sony WH series has always produced soft coloured headphones with no design, so I wanted to create something that would not be an eye sore.
Development lead me to try all sorts of logo variations, 2 full logos on each ear, large upscaled logo spanning across both ears. Top right image showing a much darker design, with the mockup in the bottom right showing them on. The logo was too prominent, and as a logo as unique as theirs, I needed to make it subtle in order to make it appealing for people who might not be a fan of Le Sserafim.
