Project Summary
Spotting Leigh's product in my local farm shop, and have never tackled anything like this before, I set of to re design their label in order to boost their on shelf look and to create a memorable label that promotes the brand in a more beneficial way.
What I gathered from my research was that floral designs seems to fit local fmcg located in farm shops. As it pushes the natural botanical look which promotes the care and quality of the product.
Leigh's Bees sell over 17 different types of Honey. So it was crucial to create something that was a step up from what they had, yet a label which clearly shows what type of honey it is but keeping it within a strict template to help create a memorable jar.
Presentation I sent to Leighs Bees
This is not real experience and a passion project